The concentration embraces an approach that is analytical, creative, and practice oriented. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. (4 Hours). (4 Hours). Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. (3 Hours). At Northeastern Illinois University, we embrace originality and self-expression in all its forms. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. Encourages students to share and translate their findings for relevant academic and professional communities. Covers team selling and relationship marketing. May be repeated without limit. (3 Hours). Covers both the business and the technical aspects of being a voice talent. 310 Renaissance Park, Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. COMM4755. Explores topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Rachel Mamone | Communications Specialist. Through partnerships with University Advancement, Alumni Relations, and Global Experience networks and marketing functions, this committee aims to: . May be repeated without limit. Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to obtain skills in the basics of directing creative and technical talent and the skills needed to produce successful television studio productions. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. (4 Hours). Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. #Black Twitter and Black Digital Culture. Examines strategies for identifying, selecting, and deploying marketing technologies in organizations and communicating with information technology colleagues and vendors. Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. (4 Hours). Offers an overview of the concepts, methods, tools, and ethics of communication research. Focuses on communication within the context of close relationships. Sports Broadcasting. Explores planning, research, production, and other elements that go into successful advertising. COMM2200. | Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Studies in detail the Universal Declaration of Human Rights and the European Convention on Human Rights. (3 Hours). Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Opens New Window. COMM2300. A., Koen Pauwels, O'Connor, P.Journal of Marketing2018, Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-sellingKocas, C., Koen Pauwels, Bohlmann, J. D.Journal of Interactive Marketing2018, Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS ArticlesHulland, J., Baumgartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Delegating Decisions: Recruiting Others to Make Difficult ChoicesMary Steffel, Williams, E. F.Journal of Consumer Research2018, The Changing Bases of Mutual Trust Formation in Inter-Organizational Relationships: A Dyadic Study of University-Industry Research CollaborationsHemmert, M., Bstieler, L., Gloria BarczakJournal of Business Research2017, Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart ProductsVerhoef, P.C., Stephen, A.T., Kannan, P.K., Luo, X., Abhishek, V., Andrews, M., Yakov Bart, Datta, H., Fong, N.M., Hoffman, D.L., Hu, M., Novak, T., Rand, W., Zhang, Y.Journal of Interactive Marketing2017, Customer Engagement in a Big Data WorldAksoy, L., Kunz, W., Yakov Bart, Heinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B., Diaz, D.Journal of Services Marketing2017, Service Encounters, Experiences and the Customer Journey: Defining the Field and a Call to Expand beyond the Core Service EncounterPaul W. Fombelle, Voorhees, C., Gregoire, Y., Gustafsson, A., Bone, S., Sousa, R.Journal of Business Research2017, Branding Strategies for High Technology Products: The Effects of Consumer and Product InnovativenessTroung, Y., Klink, R., Amir Grinstein, Simmons, G., Palmer, M.Journal of Business Research2017, Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral EconomicsShuval, K., Leonard, T., Drope, J., Katz, D. L., Patel, A. V., Maitin-Shepard, M., Amir, O., Amir GrinsteinCA: A Cancer Journal for Clinicians2017, A marketing perspective on business modelsGatignon, H., Lecocq, X., Koen Pauwels, Sorescu, A.AMS Review2017, Combining big data and lean startup methods for business model evolutionSeggie, S. H. , Soyer, E., Koen PauwelsAMS Review2017, Spillover Effects In Seeded Word-Of-Mouth Marketing CampaignsChae, I., Stephen, A. T., Yakov Bart, Yao, D.Marketing Science2016, Mobile Advertising: A Framework and Research AgendaGrewal, D., Yakov Bart, Spann, M., Zubcsek, P. P.Journal of Interactive Marketing2016, Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideasPaul W. Fombelle, Bone, S. A., Lemon, K. N.Journal of Academy of Marketing Science2016, Defining service innovation, a review synthesisSnyder, H., Witell, L., Gustafsson, A., Paul W. Fombelle, Kristensson, P.Journal of Business Research2016, Identifying Categories of Service Innovation: A Review and Synthesis of the LiteratureWitell, L., Snyder, H., Gustafsson, A., Paul W. Fombelle, Kristenssson, P. Journal of Business Research2016, Mere Measurement Plus: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase BehaviorBone, S. A., Lemon, K. N., Voohrees, C., Liljenquist, K. N., Paul W. Fombelle, Detienne, K. B., Money, R. B.Journal of Marketing Research2016, Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivationHill, K. M., Paul W. Fombelle, Sirianni, N.Journal of Business Research2016, Spare the Rod and Spoil the Child? Combines the process of filmmaking with exploring Britains multicultural society, offering students an opportunity to obtain firsthand experience to develop a deeper, more complex understanding of the culture, particularly as it is evident in London. Youth and Communication Technology. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Attribute(s): NUpath Capstone Experience, COMM4625. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Digital Editing for TV. (4 Hours). Principles of Organizational Communication. Communication Law. (4 Hours). Advertising and Brand Promotion. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. Introduction to Marketing. Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. (3 Hours). Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Undergraduate Research Practicum in Marketing. Gaining Customer Insight. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . MKTG6286. Students apply course concepts to develop a creative advertising strategy to address campaign objectives. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. Sport and Spectacle. - Center for Design. Introduction to Communication Studies. Offers elective credit for courses taken at other academic institutions. The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Offers an in-depth look at how persuasive health campaigns are designed and executed. The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? Communication, Technology, and Society. May be repeated once. Prerequisite(s): (CS2500 with a minimum grade of D- or DS2000 with a minimum grade of D- or MKTG 2601 with a minimum grade of D- ); MKTG2602 with a minimum grade of D-, MKTG3501. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. COMM3912. Risk Communication. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior Attribute(s): NUpath Integration Experience, COMM6102. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. MKTG6285. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. Advanced Marketing Management. (4 Hours). COMM3310. Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. The School of Public Policy and Urban Affairs drives interdisciplinary thinking and problem solving on issues of pressing concern from transportation, housing, energy and community development to social and environmental justice, resilience and sustainability. Communication in a Digital Age. The Business of Entertainment. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. COMM1511. Persuasion and Rhetoric. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. (4 Hours). | Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. COMM3750. Customer Value and the Enterprise. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Managing Customer Engagement in a Service World. MKTG4508. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Crisis Communication and Image Management. Students are given an historical perspective and a state-of-the-art analysis. Emergency Information Data Storytelling, Visualization, and Communication. Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. COMM2551. Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. (4 Hours). COMM3307. May be repeated without limit. Ethical issues in persuasion are addressed throughout the course. (4 Hours), COMM6501. Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Covers topics such as problem definition, research design, sampling, attitude measurement, survey design, data collection, and data analysis. Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. Taught in London. | Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. 360 Huntington Ave. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. Attribute(s): NUpath Difference/Diversity, NUpath Ethical Reasoning. Content is adapted by the faculty depending on the location of the class. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. Health Communication Campaigns. (3 Hours). Emphasizes the production and successful interaction with electronic and traditional supportive media. Tons of great salary information on Indeed.com Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. (4 Hours). Family Communication. Communication and Quality of Life. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Also studies the impact of mass communication on the outcome of elections. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Offers elective credit for courses taken at other academic institutions. The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. Focuses on the consumer as the key element of marketing strategy and application. Incorporating the case method, research into the latest communication trends, interactive learning formats, and experiential learning opportunities, this program addresses complex communication challengesproviding students with a distinct advantage in today's competitive marketplace. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. MKTG4983. Production Practicum Abroad. COMM6605. Singles today have no shortage of options when it comes to ways to find a date. Exposes students to contemporary perspectives on rhetorical theory and its use in society. Digital Marketing. COMM2625. As representations of the past are used as instruments of power, it is important to study the roles of various communicative practices in constructing, negotiating, and revising public memories. Brian Manley | Assistant Director of Digital Platforms and Marketing. (4 Hours). Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. MKTG6320. It. Integrates students experiences in cooperative education with classroom concepts and theories. 617.373.8900 May be repeated without limit. Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Also focuses on sexual health. (4 Hours). (3 Hours). Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. (4 Hours). Investigates the role of the producer in the production of content for traditional and new media venues. | Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Engaging Customers and Markets. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. Focuses on the Internet and the World Wide Web. (4 Hours). Offers students an opportunity to study and analyze artifacts (speeches, posters, films, objects) from the late Habsburg and entire Nazi period and critically assess them through the lenses of Burkean rhetoric and postwar propaganda theory. Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. The PDF will include all information unique to this page. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. MKTG4120. Covers a proven selling process and presents compelling solutions to customers. (4 Hours). Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. 617.373.2000 Producing for the Entertainment Industry. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. COMM2501. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences. Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. Interpersonal Communication. Offers students an opportunity to learn about different definitions of communication, technology, and society; examine the values and assumptions of social actors who build communication technologies across various cultures and countries; and gain insights into how communication technologies are interpreted, resisted, and remade through ever-shifting institutional and interpersonal social dynamics. (4 Hours). The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION Theories of Conflict and Negotiation. COMM6500. Having conversations with others is among the things that humans do most. e.aboelela@northeastern.edu. (4 Hours). Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Posted: March 01, 2023. What do you think? The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization.
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